Der Unground - Coffee Bean Branding Concept
Here at Get Funky we, like the rest of the world, love a good cup of coffee.
As a designer it could be considered an essential item. Not because we have to drag ourselves out of bed in the morning (we love our job!), but due to late nights before deadlines and the gift of a little mental pep every now and again to get the creativity flowing, a good cup of coffee is always appreciated. Therefore it was only a matter of time until we created a concept for a coffee branding project.
We were inspired by the juxtaposition of the recent boom in coffee's popularity in the hipster/millennial narrative and the fact that coffee has always been around and always been drank by the world for many different reasons. Nowhere is both current hipster culture and 20th Century history so equally represented as in East Berlin, the setting for our branding concept.