Purple Drank - Branding Concept


Purple Drank

Sounds awesome, probably tastes awesome, now it looks awesome. 
In reality, it's not awesome.

Purple drank (Lean) (Sizzurp) is a slang term for a concoction which includes a prescription-strength cough syrup. The prescription-strength cough syrup used in purple drank contains codeine and promethazine.

The cough syrup, used in doses much higher than medically recommended, is typically mixed with ingredients such as the soft drinks Sprite or Mountain Dew and optionally a Jolly Rancher thrown in for extra sweetness. The purplish hue of purple drank comes from dyes in the cough syrup. 

I decided to create a simple branding concept that hopefully will remain a concept as this drink should not be drank.

Sean MallenComment